ADVERTISING FILING REQUIREMENTS
Note 1: The following is presented informationally. Every effort has been made to assure accuracy,however, no liability is created for First Consulting & Administration, Inc. by the information contained herein. Users are cautioned to review the full text of the laws, regulations and other material cited.
Note 2: If there is a cite in a column, advertising filing is required for that product. Additional parameters may be given as a note in that cell.
Note 3: Only published laws, regulations and Bulletins are reflected in this chart – not department position nor experience of any given company. If your company has been asked to file and have been given a cite, please let us know.
Note 4: Many states have filing authorization laws that say "filing may be required…to the extent required by law…." However, if no requirement has actually been issued, the general authority law has not been included in this chart.
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ST |
LIFE AND ANNUITIES |
VARIABLE LIFE AND ANNUITIES |
LONG |
DIS-ABILITY INCOME |
MEDICARE SUPPLEMENT |
OTHER |
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AK |
3 AAC Code 28.503 |
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AL |
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Regulation 91 § 21 |
Reg. 71 § 18 |
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AR |
Rule & Regulation |
Rule and Regulation 13 § 18 |
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§ 23-79-408; |
Rule & Regulation 52 §15.A
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AZ |
§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14) |
§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14) |
§ 20-1110 |
§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14) |
§ 20-1110 |
Prior approval required for Pre Paid Dental Plans § 20-1018 |
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CA |
Title 10 § 2522.7 Investment Annuity advertisement (and any revisions) must be filed 30 days prior to use. |
2534.2(d)(1) |
§ 10234.9 |
§10195.65
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CA AB2231 § 702 has internet requirements | |
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CO |
4-4-1 § XIII (group) |
10-18-108 |
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CT |
Reg 38a 433-3(d)(1) Variable Life - File 30 days prior to use. |
§ 38a-495-12; |
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DC |
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Ins. Code 35-2618(b) File for review. |
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DE |
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Reg 63 § 20; |
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Reg 59 § 7 "Provide a copy for review" |
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FL |
Bulletin 92-032 |
Code 627.9407(2)File 30 days prior. |
Code 627.6735 Rule 4-156.121
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Rule 4-150.218 | ||
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GA |
120-2-71.15(6) |
120-2-32-04(4)Variable Life. |
120-2-16-.10; |
120-2-2-.24(2)(a-e) |
Code 33-43-7 |
Reg. 120-2-2-.24(2) |
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HI |
431-228 |
431:10A-310 |
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IA
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ID |
18.01.16 § 013 |
Chapter 60 IDAPA 18.01.60 Section 020 |
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18.01.54.021 |
41-905 | |
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IL |
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.50 IL Admin. Code 2010.70 |
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IN |
Rule 760 IAC 2-14-2 |
760:3-16-1 |
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KS
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40-4-37p |
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KY
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806 KAR 17:081 §15 |
Bulletin 90-12 |
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LA |
(Rule 46 sec. 19. No statutory authority but DOI requests filing.) |
33 § 18 |
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MA |
Bulletin B-98-17 El Life and El Annuity – File advertising materials and illustrations with policy filing. |
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211 CMR 71.17 |
Bulletin B-2000-02 | ||
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MD |
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18-103 |
15-923 |
Note: Laws recodified 7/98 from 09 to 31. | ||
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ME |
Rule - eff. 7-1-04 |
24-A MRSA § 5006-A Rule 275 § 19 File for approval 30 days prior. |
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MI |
VL & VA 500.631 |
500.3941 |
500.3847 |
500.668 | ||
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MN |
61A.072, Subdiv 2 |
61A.072, Subdiv. 2 |
Chapter 62S.28 (Qualified LTC |
62A.31(5) |
See MN Bulletin 92-3 Item 6, July 22, 1992 which states that MN does not require advertising filing for any product, while emphasizing that Medicare advertising is required. | |
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MO
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20 CSR 400 |
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MS |
LA&H 67-1 Ch. III § 1 (3)(d) and |
LA&H 67-1 Ch. III § 1 (3)(d) and |
83-18-11 |
Code 83-9-110 |
89-101 | |
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MT |
33-20-606 |
ADC 6.6.3113A |
33-22-910 |
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NC
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11 NCAC 12.0420 |
LTC - |
Med Supp - 58-54-35 |
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ND |
Bulletin 2002-1(1-8-2002) |
§ 45-06-05-09.1 (Department may request while reviewing policy filing) |
45-06-01.1-16 |
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NE |
Regulation 210 |
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210 NAC Ch 48-007 |
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NH |
Ins 3601.21 |
1902.14 |
Per 2601.19, the commissioner MAY require filing of all health advertising for review prior to use. Effective 12-5-08. | |||
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NJ |
11:4-21.3(b) |
11:4-34.6(l)(1). |
11:4-23.117 |
NJAC 11:4-53.7 Requires Specified Disease and Critical Illness advertisements to be filed for approval. | ||
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NM
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13 NMAC 10.15.33
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NMSA 59A-24A-12 |
13 NMAC 10.13.26 Managed health care plans. File and use after 30 days. | |||
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NV |
Bulletin 29 1.a. |
Bulletins 29 and 06-009. | NAC 687B s23 (LCB File No R121-07, effective 10-1-08) |
NAC 687B.s23 (LCB File No R121-07, effective 10-1-08) |
695D.230 | |
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NY |
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11 NYCRR 52.22(b)(9) |
11 NY ADC 75.11 | ||
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OH |
3901-4-01(u) and (v) - Assocation groups only, upon request. But, see Note (4). |
3901-1-41 § (S)(1) |
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OK |
Title 36 § 1216 (2)(g) Life and Annuity with series of Guaranteed Annual endowment benefits. |
365:10-9-14(b). Individual and Group Variable Annuity |
365:10-5-48.1 |
Title 36 § 4089 | ||
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OR
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OAR 836-051-0530 Bulletin 2009-7, the department has withdrawn all prior bulletins re advertising filing requirements. Advised to refer to SERFF instructions and/or department website for general filing tips. Use Transmittal 440-3308 for Life insurance/Annuities. Illustrations may need to be filed. |
Per Bulletin 2009-7, the department has withdrawn all prior bulletins re advertising filing requirements. Advised to refer to SERFF instructions and/or department website for general filing tips. Use Transmittal 440-3308 for Life Insurance/Annuities. |
ORS 836-052-0696 Also refer to form 440-3308(H) and the OR website. http://www.insurance. |
ORS 742.009 |
Refer to Filing Transmittals 440-3308 and 440-3308H. | |
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PA |
31 PA Code § 83.3 |
31 PA Code § 87.9 Merchandising of Mutual Funds |
31 PA Code § 51.2 |
31 PA Code § 51.2 |
31 PA Code § 89.785 |
31 PA Code § 51.2 |
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RI |
R27-46-018 |
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SC |
69-20 |
69-46 § XVIII |
Bulletin 2-80 (1)(d) | |||
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SD |
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ARSD 20:06:21:30 |
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58-17A-13 |
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TN |
TCA § 56-7-1431 |
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TX |
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28 TAC § 3.3838 |
28 TAC § 3.3313 File 60 days prior. |
28 TAC § 3.1707 (b) Viatical and Life settlements 28 TAC § 3.803 (4)(A) | ||
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UT |
Bulletin 99-7 Part 2, |
R590-148-16 |
31A-22-620 (7) |
Bulletin 96-1 required filing of pre-need, but superseded by 99-7; not required. | ||
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VA |
38.2-3113.3 § 5 |
14 VA ADC 5-200-160 |
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14 VAC 5-160-90 |
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VT |
Bulletin 110 |
91-1 § 15 |
H-99-2 § 19 |
91-4B Subsec 7 | ||
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WA |
284-83-100, effective 1-1-09, and 284-85-070 |
284-55-180 |
48.20 550 and 48.21.370 All advertising material, including the required standard disclosure form, for critical illness coverage must be filed for approval. | |||
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WI |
Rule 3.46(8)(b) |
Rule 3.39(15) |
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WV |
Rule 114-7-5.2 |
114-32-16 |
Letter 43 |
Rule 114-24-17
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Letter 43 | |
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WY |
Chapter 27 § 6 |
26-38-110 |
Statute § 26-38-208 |
Chapter 34 Part 1 § 1 |

