Note 2: If there is a cite in a column, advertising filing is required for that product. Additional parameters may be given as a note in that cell.

Note 3: Only published laws, regulations and Bulletins are reflected in this chart – not department position nor experience of any given company. If your company has been asked to file and have been given a cite, please let us know.

Note 4: Many states have filing authorization laws that say "filing may be required…to the extent required by law…." However, if no requirement has actually been issued, the general authority law has not been included in this chart.


ST

LIFE AND ANNUITIES

VARIABLE LIFE AND ANNUITIES

LONG
TERM
CARE

DIS-ABILITY INCOME

MEDICARE SUPPLEMENT

OTHER
PRODUCTS/
NOTES

AK

       

3 AAC Code 28.503

 

AL

 

 

Regulation 91 § 21

 

Reg. 71 § 18

 

AR

Rule & Regulation
59 § 5B(3)
Modified Guaranteed Annuities – File Prospectus & other sales material.

 

Rule and Regulation 13 § 18

 

§ 23-79-408;
Rule & Regulation 27 § 19

Rule & Regulation 52 §15.A
Minimum Basic Benefit Health Insurance

 

AZ

§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14)

§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14)

§ 20-1110
and
R20-6-1014, but Group LTC ads are exempt per 10-22-03 Exemption Order

§ 20-1110, but exempt per 11-9-00 Exemption Order (See Circular Letter 2000-14)

§ 20-1110
File and use

Prior approval required for Pre Paid Dental Plans

Health advertising, other than DI and Accident only is subject to filing prior to use per § 20-1110 and the 11-9-00 Expiration Order.

§ 20-1018

CA

Title 10 § 2522.7 Investment Annuity advertisement (and any revisions) must be filed 30 days prior to use.

2534.2(d)(1)
File 30 days prior and use.

§ 10234.9
§ 10233.9
§10232 Out-of-state issue group LTC

 

§10195.65

 

CA AB2231 § 702 has internet requirements

CO

   

4-4-1 § XIII (group)
4-4-2 § VIII

 

10-18-108
"Provide a copy"

 

CT

 

Reg 38a 433-3(d)(1) Variable Life - File 30 days prior to use.

   

§ 38a-495-12;
§ 38a-495a-15

 

DC

 

 

 

 

Ins. Code 35-2618(b) File for review.

 

DE

 

 

Reg 63 § 20;
Forms and Rates
Bulletin 20
"File 30 days prior to use"

 

Reg 59 § 7 "Provide a copy for review"
Forms and Rates Bulletin 20 "File 30 days prior to use."

 

FL

 

Bulletin 92-032
File sales illustration and point of sale advertising material with policy form. Includes all indeterminate value life and annuities except Term Life and variable annuities.

Code 627.9407(2)File 30 days prior.
Bulletin 88-224
4-150.019(1)

 

Code 627.6735 Rule 4-156.121
File 10 days prior.

 

 

Rule 4-150.218
Small Employer Health, File 30 days prior.
627.6699
See 4-150.006 for special rule for Association Groups-

GA

120-2-71.15(6)
Fixed annuities, if marketed through financial institutions.

120-2-32-04(4)Variable Life.
File 30 business days prior.
120-2-71.15(6)Variable annuities, if marketed through financial institutions.

120-2-16-.10;
120-2-2-.24(2)(a-e)
Direct response, file for approval; other material, file 30 days prior and use.

120-2-2-.24(2)(a-e)
Must be filed with Department, either for prior approval, or by including a Certificate of Compliance.

Code 33-43-7
120-2-8-.19
"Provide a copy"

Reg. 120-2-2-.24(2)
All accident and sickness or hospitalization insurance advertisements must be filed.  Code Section 33-6-4(13(C) require prior approval of all life and health direct response advertising.

HI

   

431-228

 

431:10A-310
File for review.

 

IA

 

           

ID

 

18.01.16 § 013
Variable life and annuity, file copy of prospectus only.

Chapter 60 IDAPA 18.01.60 Section 020

 

18.01.54.021
"Provide a copy for review or approval."

41-905
TPA advertising must be approved by insurer.

IL

 

 

 

 

   

.50 IL Admin. Code 2010.70

 

IN

   

Rule 760 IAC 2-14-2
File for review and approval.

 

760:3-16-1

 

KS

 

   

40-4-37p
Bulletin 1993-9, Pt. 14
File and use.

     

KY

 

   

806 KAR 17:081 §15

 

Bulletin 90-12
File and use.
806 KAR 17:066 § 17
"provide a copy"

 

LA

   

(Rule 46 sec. 19. No statutory authority but DOI requests filing.)

 

33 § 18

 

MA

Bulletin B-98-17

El Life and El Annuity – File advertising materials and illustrations with policy filing.

   

 

211 CMR 71.17
File two copies 15 days prior.
MA Bulletin B-94-08

Bulletin B-2000-02
Universal life and variable life with no-lapse guarantee.

MD

 

 

18-103
31.14.01.15
Submit copy for review 5 days prior.
(Also includes Long Term Nursing Home)

 

15-923
File 5 days prior.
31.10.05.14
31.10.06.05

Note: Laws recodified 7/98 from 09 to 31.

ME

   

Rule - eff. 7-1-04
Chapter 425
Section 21

 

24-A MRSA § 5006-A

Rule 275 § 19

File for approval 30 days prior.

 

MI

 

VL & VA 500.631
File advertising, illustrations and other printed material at least 30 days prior. Note: Group VA’s meet req’s if are subject to review by SEC or NASD.

500.3941
File 45 days prior. Include copy of matching policy and forms with status of approval of same.

 

500.3847
File 45 days prior.
Include copy of matching policy and forms with status of approval of same.

500.668
Agents must keep file of agency produced ads not product or company specific, with manner and extent of distribution.
National ads not intended for MI should include a disclaimer for MI

MN

61A.072, Subdiv 2
Contracts or Supplemental Contracts providing for accelerated benefits.

61A.072, Subdiv. 2
Contracts or Supplemental Contracts providing for accelerated benefits.

Chapter 62S.28 (Qualified LTC
policies)

 

62A.31(5)
Bulletin 92-4

See MN Bulletin 92-3 Item 6, July 22, 1992 which states that MN does not require advertising filing for any product, while emphasizing that Medicare advertising is required.

MO

 

       

20 CSR 400
3.200(12)
376.884

 

 

 

 

 

MS

LA&H 67-1 Ch. III § 1 (3)(d) and
67-1 Ch. III § 3 - see comment
LA&H 73-3.14
Life insurance offered to college students with premium finance.
File for approval.

Bulletin 80-1 - Must file all advertising relating to Indeterminate Premium Policies.

LA&H 67-1 Ch. III § 1 (3)(d) and
67-1 Ch. III § 3 – see comment

83-18-11

 

Code 83-9-110
88-105.18
File for review and approval.

89-101
Ins. Sales on the Premises of banks
File 30 days prior
LA&H 76-1
Material used in sale of "trusteed group" insurance
LA&H 67-1 not clear. Dept advises they want filings, but don’t have authority. Rule limited to certain types.

MT

 

33-20-606
Submit
final, dated and effective prospectus; file and use.

ADC 6.6.3113A
(12/18/98)

 

33-22-910
File for approval.

 

NC

 

 

11 NCAC 12.0420
Variable Annuity -
Include sales promotion material with form filing.

LTC -
11 NCAC 12.1017
58-55-30(k)
File for approval 30 days prior.

 

Med Supp - 58-54-35
Directive 90-1
File for approval 30 days prior.

 

ND

Bulletin 2002-1(1-8-2002)
Equity Indexed. Include dated illustrations.
Must also advise Department of special training provided to agents.

 

§ 45-06-05-09.1 (Department may request while reviewing policy filing)

 

45-06-01.1-16
Allows that Department may require for review or approval, but the department has no per se approval requirements.

 

NE

   

Regulation 210
§ 46-018

 

210 NAC Ch 48-007
File for review.
44-3608.01

 

NH

   

Ins 3601.21

Eff. 5-01-04

 

1902.14
1903.06
1905.16
File for review.

 Per 2601.19, the commissioner MAY require filing of all health advertising for review prior to use. Effective 12-5-08.

NJ

11:4-21.3(b)
Limited death benefit policies.

 

11:4-34.6(l)(1).
File only if cash value or premium refund benefit included.

 

11:4-23.117
17B:26A-9 & A-10
17:35C-11(a)
File 30 days prior.

NJAC 11:4-53.7  Requires Specified Disease and Critical Illness advertisements to be filed for approval. 

NM

 

   

13 NMAC 10.15.33
NMSA 59A-23A-11
File for review and approval.

 

 

NMSA 59A-24A-12
File for review and approval.
13 NMAC 10.8.52

13 NMAC 10.13.26 Managed health care plans. File and use after 30 days.
13 NMAC 10.9.12
Minimum Health Care Protection NMSA 59A-48-16
Prepaid Dental Plans

NV

Bulletin 29 1.a.
Universal Life products.

Adjustable Life and Universal Life products.

Bulletins 29 and 06-009.  NAC 687B s23 (LCB File No R121-07, effective 10-1-08)  

NAC 687B.s23 (LCB File No R121-07, effective 10-1-08)

695D.230
Dental plans
File 30 days prior for approval.
NAC 689B.020
Group Health for Associations

NY

 

 

   

11 NYCRR 52.22(b)(9)
11 NYCRR 215.5(d)

11 NY ADC 75.11
If advertising financial condition before filing of financial statement, file 2 copies with a certification.

OH

   

3901-4-01(u) and (v) - Assocation groups only, upon request. But, see Note (4). 

 

3901-1-41 § (S)(1)
3923.336
File for approval.

 

OK

Title 36 § 1216 (2)(g) Life and Annuity with series of Guaranteed Annual endowment benefits.
File with policy for approval.

365:10-9-14(b). Individual and Group Variable Annuity
File with policy 60 days prior.

365:10-5-48.1

   

Title 36 § 4089
"Life Settlement" contracts.
File 60 days prior.
Title 36 § 6156
Prepaid dental
File for approval

OR

 

OAR 836-051-0530 Bulletin 2009-7, the department has withdrawn all prior bulletins re advertising filing requirements.  Advised to refer to SERFF instructions and/or department website for general filing tips.  Use Transmittal 440-3308 for Life insurance/Annuities.  Illustrations may need to be filed.  

Per Bulletin 2009-7, the department has withdrawn all prior bulletins re advertising filing requirements.  Advised to refer to SERFF instructions and/or department website for general filing tips.  Use Transmittal 440-3308 for Life Insurance/Annuities.

ORS 836-052-0696 Also refer to form 440-3308(H) and the OR website.  http://www.insurance.
oregon.gov/bulletins.html

 

ORS 742.009
ORS 743.687
ORS 836-052 - 0170
Refer also to Form 440-3308H.

Refer to Filing Transmittals 440-3308 and 440-3308H.

PA

31 PA Code § 83.3
If advertising is used as disclosure statement.
31 Pa Code § 87.3
Products with guaranteed annual endowment benefits.

31 PA Code § 87.9 Merchandising of Mutual Funds

31 PA Code § 51.2
Mail order LTC

31 PA Code § 51.2
Mail order DI

31 PA Code § 89.785

31 PA Code § 51.2
Mail order for individual A&H or franchise A&H.
31 PA Code § 89.99(f)
Student accident. File 30 days prior for review.

RI

       

R27-46-018

 

SC

69-20
Bulletin 20-75
Campus life insurance.

     

69-46 § XVIII
Bulletin 11-88
Bulletin 1-90

Bulletin 2-80 (1)(d)
Prepaid dental.

SD

 

 

ARSD 20:06:21:30
File 30 days prior.

 

58-17A-13
File for review.

 

TN

       

TCA § 56-7-1431
TCA § 56-7-1457
0780-1-58-.19
File for review or approval by the proposed effective date.

 

TX

 

 

28 TAC § 3.3838
File 60 days prior.

 

28 TAC § 3.3313
TIC Article 3.74 § 9

File 60 days prior.

28 TAC § 3.1707 (b) Viatical and Life settlements 28 TAC § 3.803 (4)(A)

UT

Bulletin 99-7 Part 2,
4.d
File illustration for life products.

 

R590-148-16
Provide a copy.

 

31A-22-620 (7)
File for review.
Rule R590-146-19

Bulletin 96-1 required filing of pre-need, but superseded by 99-7; not required.
See R590-130-7(A)(3) for special rule on Association Groups

VA

38.2-3113.3 § 5
Admin Letter 2000-B
Chapter 173.7
Life product promoting education loan feature. File for approval.

 

14 VA ADC 5-200-160

 

14 VAC 5-160-90
114 CSR 24 § 16
14 VA ADC 5-170-170
38.2-3609

 

VT

Bulletin 110
Indexed annuity, file Buyer’s Guide or informational material.
Bulletin 121
Indexed life insurance, file draft or final copy of Buyer’s Guide or informational material.

 

91-1 § 15
File for review and approval.

 

H-99-2 § 19
File for review or approval.

91-4B Subsec 7
93-5 Subsec g
Small group health and non-group health plans offered pursuant to VSA § 4080a, file with Dept of Banking, Insurance and Securities.

WA

   

284-83-100, effective 1-1-09, and 284-85-070
LTC Partnership contracts. File 30 days prior.

 

284-55-180
284-66-300
File 30 days prior.

48.20 550 and 48.21.370 All advertising material, including the required standard disclosure form, for critical illness coverage must be filed for approval.

WI

   

Rule 3.46(8)(b)
Requires LTC outline of coverage to be approved prior to use; Dept. will request LTC marketing material per Ins 3.46(22) and Ins. 3.27

 

Rule 3.39(15)
Bulletin 12/1/89

 

WV

Rule 114-7-5.2
College policies under premium finance rule,. File sales material, promissory notes and other forms, for approval.
Letter 43
Letter 58
Mass marketed life.

 

114-32-16
Letter No. 87
Long-term care.
Letter 43
Letter 58
Mass marketed health.

Letter 43
Letter 58
Mass marketed health.

Rule 114-24-17
Letter No. 56
File for review.
Letter No. 58
Mass marketed Medicare Supplement.

 

Letter 43
Letter 58
Mass marketed health.

WY

 

Chapter 27 § 6
Variable life and annuity; individual and group (File prospectus whenever updated).

26-38-110

 

Statute § 26-38-208
File for review.

Chapter 34 Part 1 § 1
Cancer insurance.
File with policy prior to use.

Last Updated: August 2009

 
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